Paula Nikkanen has been with Marimekko since February 2011, currently serving as Head of Global Merchandising, where responsibilities include the management of global business by collaborating with various internal partners and developing global merchandising plans aligned with corporate goals. Prior to this role, Paula held the position of Senior Director of Wholesale, managing the strategy for the Home and RTW wholesale business in North America, which involved expanding partnerships and overseeing merchandise flow. Earlier experience at Marimekko from January 2008 to December 2010 included roles as Area Coordinator North America and Retail Support Manager. Paula holds a Master of Science in Economics and Business Administration with a focus on International Business from Turku School of Economics and has participated in an exchange program at WU (Vienna University of Economics and Business).