Malin Hörlin

Malin Herrström is a communications strategy expert currently serving as the Head of Communications Strategy and Group Strategy Director at Goodstuff Communications since January 2017. With a focus on developing effective communications and media strategies for clients, Malin has received accolades for 'Best Use of Insight' at the Campaign Media Awards and actively participates in Goodstuff's gender council and book club. Prior roles include Account Director and Account Manager, where Malin led successful campaigns for brands such as Kopparberg and Yorkshire Tea. Malin's career began at Omnicom Media Group UK, progressing from Graduate Planner Buyer to Senior Communications Planner, and included mentorship responsibilities. Malin's educational background features an MA (Hons) Management from the University of St Andrews.