Marine Layer
Rosalind Volckmann has extensive experience in marketing and e-commerce, currently serving as the Director of Marketing and E-commerce at Marine Layer from June 2021 to July 2024. In this role, Rosalind manages growth and retention marketing initiatives, oversees the entire web business, and drives revenue and margin targets, while also focusing on website user experience. Prior to this, Rosalind held various leadership positions at Huckberry, including Associate Director of E-commerce and Paid Marketing, Associate Director of Women's Merchandising, and Head of Apparel Merchandising, where responsibilities included overseeing the buying and private label apparel businesses. Additionally, Rosalind built merchandise planning and inventory management functions at Huckberry. Earlier in Rosalind's career, roles at Bare Escentuals included Senior Merchandising Specialist and Inventory Management Analyst. Rosalind holds a Bachelor of Science degree in Finance from the University of Arizona.
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Marine Layer
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Marine Layer locally designs and manufactures its own line of casual apparel. We sell through our website and our retail stores throughout the US of A. In the old days, our general strategy for expansion was to open stores in cool places our 1969 VW bus would take us. Then we opened up a store in Chicago and the bus broke down halfway across the Bay Bridge, so we had to reevaluate.