Marine Retailers Association of the Americas (MRAA)
Allison Gruhn is a seasoned professional in business development and sales, currently serving as Vice President Of Business Development at the Marine Retailers Association of the Americas (MRAA) since January 2022. In this role, Allison enhances partner relationships, drives partner memberships, and leads a team dedicated to customer service and relationship development. Prior to this position, Allison held the role of Director Of Business Development at MRAA from November 2017 to January 2022, focusing on delivering value for partner members. Earlier experience includes serving as Advertising Sales Director at EPG Media, LLC, where Allison specialized in marketing sponsorships and media packages. Other notable positions include Publications Sales Manager at Prime Advertising & Design and Advertising Sales Manager at Ehlert Publishing Group. Allison Gruhn holds a BA in Communications from the College of Saint Benedict.
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Marine Retailers Association of the Americas (MRAA)
At the Marine Retailers Association of the Americas, we believe that for the boating industry to find success and grow, that our members must first find success and grow. Our members, boat and engine dealers, accessory retailers, marinas, and marine service shops, are on the front lines with boaters every single day. They contribute to and determine the quality of the boating lifestyle, and therefore are the direct link to ensuring the success of our industry. We work to help our members grow, make them more successful and help them run stronger businesses by providing them with tools, resources and educational opportunities and by representing them with a powerful voice. Our annual conference, Dealer Week, delivers impactful educational programs and business solutions for the marine industry each year. Through collaboration with dealers, industry suppliers, and subject matter experts, we achieve world class net promoter scores and customer satisfaction. Check it out at DealerWeek.com. Our Dealership Certification program provides dealers with concrete templates and consultant interaction in an effort to provide them with a roadmap for how they can run a world-class dealership. The program also provides manufacturers and suppliers with a turn-key dealer development solution. Check it out at MRAA.com/Certification And MRAATraining.com gives dealers 24-7 access to educational courses, publications and other insights so they can develop their teams, create better dealerships to work for, and deliver memorable and rewarding customer experiences.