Marine Retailers Association of the Americas (MRAA)
Bernard DeGraw is an accomplished education professional with extensive experience in both marine and educational sectors. Currently serving as a Senior Education Developer for the Marine Retailers Association of the Americas since September 2023, Bernard focuses on identifying the education needs of marine dealerships and creating tailored resources in collaboration with expert teams. As the Managing Member and Owner of FLX Marine since June 2010, Bernard has demonstrated strong leadership and entrepreneurship. Prior roles include Program Director at Summer Discovery and Guidance Counselor/Coordinator at Southern Cayuga Central School, showcasing a diverse background in educational program management and student support. Bernard holds a Master's degree in School Counseling from Niagara University Graduate School and a Bachelor's degree in English/Language Arts Teacher Education from the State University of New York Cortland.
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Marine Retailers Association of the Americas (MRAA)
At the Marine Retailers Association of the Americas, we believe that for the boating industry to find success and grow, that our members must first find success and grow. Our members, boat and engine dealers, accessory retailers, marinas, and marine service shops, are on the front lines with boaters every single day. They contribute to and determine the quality of the boating lifestyle, and therefore are the direct link to ensuring the success of our industry. We work to help our members grow, make them more successful and help them run stronger businesses by providing them with tools, resources and educational opportunities and by representing them with a powerful voice. Our annual conference, Dealer Week, delivers impactful educational programs and business solutions for the marine industry each year. Through collaboration with dealers, industry suppliers, and subject matter experts, we achieve world class net promoter scores and customer satisfaction. Check it out at DealerWeek.com. Our Dealership Certification program provides dealers with concrete templates and consultant interaction in an effort to provide them with a roadmap for how they can run a world-class dealership. The program also provides manufacturers and suppliers with a turn-key dealer development solution. Check it out at MRAA.com/Certification And MRAATraining.com gives dealers 24-7 access to educational courses, publications and other insights so they can develop their teams, create better dealerships to work for, and deliver memorable and rewarding customer experiences.