Matt Gruhn is an accomplished professional in the marine and powersports industries, currently serving as President of the Marine Retailers Association of the Americas since October 2011. Prior to this role, Gruhn was the Publisher for Boating Industry and Powersports Business magazines from April 2010 to October 2011, and held various editorial positions at Affinity Media, including Associate Publisher/Editor-in-Chief and Editor-in-Chief for Boating Industry magazine, as well as Editor for Watercraft World magazine. Gruhn earned a Bachelor of Arts degree in Communication from the University of Northern Iowa, where studies spanned from 1991 to 1995.
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Marine Retailers Association of the Americas (MRAA)
At the Marine Retailers Association of the Americas, we believe that for the boating industry to find success and grow, that our members must first find success and grow. Our members, boat and engine dealers, accessory retailers, marinas, and marine service shops, are on the front lines with boaters every single day. They contribute to and determine the quality of the boating lifestyle, and therefore are the direct link to ensuring the success of our industry. We work to help our members grow, make them more successful and help them run stronger businesses by providing them with tools, resources and educational opportunities and by representing them with a powerful voice. Our annual conference, Dealer Week, delivers impactful educational programs and business solutions for the marine industry each year. Through collaboration with dealers, industry suppliers, and subject matter experts, we achieve world class net promoter scores and customer satisfaction. Check it out at DealerWeek.com. Our Dealership Certification program provides dealers with concrete templates and consultant interaction in an effort to provide them with a roadmap for how they can run a world-class dealership. The program also provides manufacturers and suppliers with a turn-key dealer development solution. Check it out at MRAA.com/Certification And MRAATraining.com gives dealers 24-7 access to educational courses, publications and other insights so they can develop their teams, create better dealerships to work for, and deliver memorable and rewarding customer experiences.