Steve Jones currently serves as a Certification Consultant at the Marine Retailers Association of the Americas, focusing on helping marine dealers implement systems for MRAA Certification to enhance customer experiences and improve profitability. As President of SJ Consulting, Inc., Steve provides consulting services to powersports, marine, and RV industries, developing training solutions and conducting dealer needs analyses. Additionally, Steve is the President of Christian Living Ministries, Inc., and previously held roles such as Senior Projects Manager at Gart Sutton & Associates, where responsibilities included instructional design and dealer data analysis. Steve has extensive experience in sales management, having worked as District Sales Manager at Polaris Industries and as Distributor Sales Manager at Western Power Sports, where sales strategies and dealer support initiatives were key focuses.
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Marine Retailers Association of the Americas (MRAA)
At the Marine Retailers Association of the Americas, we believe that for the boating industry to find success and grow, that our members must first find success and grow. Our members, boat and engine dealers, accessory retailers, marinas, and marine service shops, are on the front lines with boaters every single day. They contribute to and determine the quality of the boating lifestyle, and therefore are the direct link to ensuring the success of our industry. We work to help our members grow, make them more successful and help them run stronger businesses by providing them with tools, resources and educational opportunities and by representing them with a powerful voice. Our annual conference, Dealer Week, delivers impactful educational programs and business solutions for the marine industry each year. Through collaboration with dealers, industry suppliers, and subject matter experts, we achieve world class net promoter scores and customer satisfaction. Check it out at DealerWeek.com. Our Dealership Certification program provides dealers with concrete templates and consultant interaction in an effort to provide them with a roadmap for how they can run a world-class dealership. The program also provides manufacturers and suppliers with a turn-key dealer development solution. Check it out at MRAA.com/Certification And MRAATraining.com gives dealers 24-7 access to educational courses, publications and other insights so they can develop their teams, create better dealerships to work for, and deliver memorable and rewarding customer experiences.