Abraham Luyando

Abraham Luyando has extensive experience in marketing and communications within the hospitality industry. Abraham is currently serving as the Corporate Director of Marketing and Communications at Marival Resorts, where they are responsible for enhancing the brand and creating engaging campaigns. Prior to Marival Resorts, Abraham held the same role at Marival Group. Abraham also founded and served as the CEO of Jirafa Reaching Results. Abraham has a history of success in the industry, having previously worked as the Corporate Director of Marketing & Communications and the Corporate Associate Director of E-Marketing at Tafer Hotels & Resorts. Abraham was instrumental in developing innovative strategies and increasing direct channel sales for the company. Before joining Tafer Hotels & Resorts, Abraham had roles as the Corporate Manager of Digital Marketing & Web Programming at the company and as the Director of Web Projects & SEO Specialist at OOH! Marketing Digital. Abraham also served as the Director of Web Projects & Multimedia at DigitalPerforming. Abraham has demonstrated a strong understanding of marketing, technology, and web development throughout their career.

Abraham Luyando attended Universidad de Guadalajara from 2003 to 2008, where they obtained a degree in Ingeniería en Comunicación Multimedia with a focus on Animation, Interactive Technology, Video Graphics, and Special Effects. In 2010 to 2011, they pursued a Diplomado in Producción Audiovisual at the same institution. Later, they engaged in professional certifications, including Scrum Fundamentals Certified and Scrum Master Certified from SCRUMstudy in 2016. Abraham also obtained certifications in Google Ads, Fundamentos de Adwords, and Google Analytics from Google in 2006 and 2007. Recently, in 2022, Abraham obtained a certification in Critical Thinking: Razonamiento Analítico para la Toma de Decisiones from MIT xPRO.