Charlotte Sarmouk

Charlotte Sarmouk is an accomplished professional in growth strategy and marketing, currently serving as Growth Strategy Director at Market Defense since August 2025. Previously, Charlotte held multiple positions at Bark.com from January 2021 to May 2025, including Head of Commercial Strategy (US) and various managerial roles in commercial and product marketing. Prior experience includes a tenure at MVF as a Senior Marketing Strategy Analyst and earlier roles at Simpson Carpenter Insights and Houghton Consulting Group as a research and digital strategy consultant, respectively. Charlotte's career began at NHS England as an Analyst and included a brief role as a Marketing Analyst at Public Health England. Educational qualifications include a Master of Science in Marketing from The London School of Economics and Political Science and a Bachelor's degree in Chemistry from the University of Brighton.