MKI - Global
Romain Bougourd is an experienced professional in journalism and analysis, currently serving as Team Leader at MKI - Global since September 2019, with previous roles as Senior Trilingual Analyst and Junior Team Leader within the same company. As a co-founder and editor-in-chief of the online media Vélofuté since April 2020, Romain oversees editorial direction, conducts research, and manages partnerships, while also engaging in community management. Romain has freelance experience with prominent publications including Frankfurter Allgemeine Zeitung and Le Figaro, showcasing a diverse skill set in sports journalism and analysis. Academically, Romain holds multiple degrees, including a Master 2 in Journalism from Université Sorbonne Nouvelle, and has pursued studies in German language and literature, history, and philology across various reputable institutions.
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MKI - Global
MKI is a global specialist in market research in France and abroad, helping you with business development and in finding new opportunities through personalized market analysis. MKI advises public institutions, professional associations and private companies (from start-ups to large industrial groups). MKI acts as the key market advisor and provides a large scope of services to assists clients in their growth: - From sectorial market studies to business development support (new targets prospection) - As well as competitive landscape assesment and start-ups business plan completion MKI recommends clients with the sole purpose of increasing their revenue. We provide our customers with concrete and factual data, which are collected by our own (because information are not publicly released), giving them a true competitive advantage, thanks to: - Phone and face-to-face interviews - Statistical treatment - Opinion studies - Public and semi-public intelligence - Our own databases MKI (mki-global.com) est une société qui réalise des études et analyses sectorielles en France et à l’international grâce à une équipe d'analystes multilingues. Son activité se structure autour de deux pôles : - Les études de marché dédiées (mono-client), c'est-à-dire répondant aux problématiques spécifiques à un client unique - Les études de marché multi-clients, dont l’objectif est d’apporter aux différents acteurs de la chaîne de valeur une compréhension détaillée et organisée de la structure, des évolutions et des facteurs clés de succès du marché étudié. L’ambition de MKI est d’apporter à ses clients une information concrète, factuelle et détaillée, non disponible en l’état par ailleurs. Ces études sont conçues comme des outils d’aide à la décision à destination de l’ensemble des parties prenantes de l’entreprise.