Diana Goodwin

Diana Goodwin has a diverse work experience spanning various industries. Diana is currently the Founder & CEO of MarketBox since July 2019. MarketBox is a B2B SaaS-based product designed to improve sales and productivity for service businesses with mobile and virtual workforces by providing scheduling, online booking, payment processing, and video conferencing capabilities.

Prior to MarketBox, Diana served as a Member of the Board of Directors at Peerscale (formerly AceTech Ontario) starting from March 2018. Peerscale is an organization exclusively for tech CEOs, COOs, and senior executives, providing a platform for personal, professional, and organizational growth through knowledge-sharing, collaboration, and networking.

Diana also has significant entrepreneurial experience. Diana founded AquaMobile Inc. and served as both Founder & Strategic Advisor (starting from July 2019) and Founder & CEO (from July 2011 to July 2019). AquaMobile Inc. was initially a swim school business that Diana started with a $3000 government grant at the age of 19. Diana successfully scaled the business to over seven figures by implementing innovative and cost-effective bootstrapping strategies.

Before their entrepreneurial ventures, Diana gained valuable consulting experience as a Senior Associate Consultant at Bain and Company from June 2006 to June 2010.

Diana's entrepreneurial spirit and passion for sports led their to found Swim for Life Aquatics in April 2003 while studying for their Bachelor of Commerce at U of T's Rotman School of Business. Diana served as the Founder of Swim for Life Aquatics, showcasing their early entrepreneurial talent and sports enthusiasm.

Overall, Diana Goodwin's work experience highlights their achievements as a successful founder and CEO, strategic advisor, board member, and consultant.

Diana Goodwin pursued their education starting in 2003, when they enrolled at the University of Toronto - Rotman School of Management. Diana completed their Bachelor of Commerce (BCom) degree at this institution, graduating in 2007. Following this, Diana attended Northwestern University - Kellogg School of Management from 2010 to 2011, where they earned their Master of Business Administration (MBA) degree with a focus on Entrepreneurship & Innovation and Marketing.