Andy Hasselwander

Chief Analytics Officer at MarketBridge

Andy Hasselwander is the Chief Analytics Officer at MarketBridge, a position they have held since July 2017. Prior to joining MarketBridge, Andy was the Senior Vice President, Data Science at Collage Group from August 2010 to July 2017. In this role, they were responsible for the entirety of the product, from custom research, to consulting, to software, to syndicated research. Andy also built two software products from the ground up: Custom Market Profiler (CMP), a geospatial analytics tool, and Insights Designer, a one-of-a-kind primary research database that allowed analysis of hundreds of surveys together in a single crosstab. Andy brought Agile methodologies to the company and delivered a host of new features every two weeks to delight customers.

Before joining Collage Group, Andy was an Associate Partner at Goodman&Company from September 2009 to August 2010. In this role, they helped Fortune 500 Companies design, implement and measure information-based marketing strategies. Andy focused on both deep customer insight and rigorous performance measurement to ensure that strategies drove true enterprise value.

Andy has been in the field of data science for over 20 years and is an expert in the area of marketing analytics. Andy has a proven track record of delivering insights that drive business results and is passionate about helping companies use data to achieve their goals.

Andy Hasselwander has a MBA in Management, Marketing, and Statistics from the NYU Stern School of Business. Andy also has a BA in Political Science and Biology from Colgate University. In addition, they have certification from Coursera in Applied Machine Learning in Python, Applied Plotting, Charting & Data Representation in Python, Introduction to Data Science in Python, Developing Data Products, Practical Machine Learning, Programming Foundations with JavaScript, HTML and CSS, Regression Models, Reproducible Research, Statistical Inference, Exploratory Data Analysis, and Getting and Cleaning Data.

They are on a team with Bill Sheldon - SVP, Brice Chaney - Chief Revenue Officer, and Bashar Mardam-Bey - COO. Their manager is Tim Furey, Founder and Chairman.

Links

Timeline

  • Chief Analytics Officer

    June, 2018 - present

View in org chart