Amy Fenton

Amy Fenton is an accomplished executive with a strong background in operations, analytics, and client leadership within the marketing and advertising sectors. Currently serving as a member of the Board of Trustees at the Advertising Research Foundation since April 2021, Amy's previous roles include Chief Operations and Analytics Officer, Chief Insights & Analytics Officer, and Head of Ad Solutions at MarketCast from December 2022 to January 2025. Prior to that, Amy was the Chief Client Officer for North America at Kantar, where oversight included a client leadership team of approximately 400 employees and a diverse customer base in multiple sectors. Additionally, Amy has experience as a Member of the Board at the National Brain Tumor Society and held the positions of Chief Client Officer and Chief Marketing Officer at Ipsos, known for significant account growth during tenure. Amy's educational qualifications include an Executive Education in Strategy from Harvard Business School and a program focused on Digital Marketing Strategies from Northwestern University's Kellogg School of Management.