Arik Shahar

Senior Vice President Product Management at MarketCast

Arik Shahar is an accomplished technology and product management leader with extensive experience across prominent companies. Currently serving as Senior Vice President of Product Management at MarketCast, Arik has previously held significant roles at Innovid as SVP of Product Management, where notable achievements included the leadership of Innovid's B2B video measurement platform and a successful post-merger integration with TVSquared. Prior experiences include pivotal positions at Nielsen, where responsibilities spanned from Chief Technology Officer of Nielsen Marketing Cloud to SVP of Product Management, driving substantial revenue growth and innovation through machine learning and AI frameworks. Arik's earlier career encompasses leadership roles in product management and development at companies like eXelate, CFY, Time To Know, Verint, Top Image Systems, and Amdocs. Arik holds a BA in Economics and Computer Science from Ben-Gurion University and recently completed a course on Designing and Building AI Products and Services at MIT Professional Education.

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