Catrina McAuliffe

Having been born on an Air Force base, moving feels like breathing for Catrina. She grew up stepping foot on every continent on Earth, where she learned to walk in other people’s shoes. So, when she got a call on a dreary London afternoon about a job in San Francisco at the height of the dot-com boom, she was on a plane the same week.

Catrina brought a unique skill set to the United States, the likes of which we had never seen. She was awarded an H1 visa, normally reserved for rocket scientists and brain surgeons, because she was part of the team that brought over account planning as we know it today.

While traditional agencies were trying to tell customers what to believe, Catrina was involved in cutting-edge research that put customers in charge. She was walking in their shoes. Literally.

Dr. Scholl’s had been a tired brand for old feet until Catrina and her team walked in their customers’ shoes. Now it’s a brand on the move, leading the charge against a sedentary lifestyle.