Ross-boy Link

Ross-boy Link has over 35 years of experience in marketing and analytics. Ross-boy began their career in 1983 as an Operations Research Analyst at Procter & Gamble, where they developed analytic models for media planning, media allocation and media scheduling. In 1987, they joined Booz Allen Hamilton as a Consultant, working on a variety of projects focusing on the strategic use of information systems. In 1991, they founded Marketing Analytics, Inc. and served as CEO until it was acquired by Nielsen in 2011. At Nielsen, they served as President of Global Marketing ROI Solutions, leading the largest marketing mix modeling business in the world and Nielsen's emerging multi-touch attribution practice. In 2017, they became the CEO of Marketing Attribution LLC.

Ross-boy Link received their Bachelor of Science in Operations Research from Cornell University from 1976 to 1981. Ross-boy then went on to pursue a Master of Business Administration in Management Science from The University of Chicago Booth School of Business from 1981 to 1983.