Mark Holland

Mark Holland has extensive work experience in various marketing leadership roles. Mark is currently Vice President, Agency Operations & Marketing at Marketing Direction Outsourced Marketing Experts, where they oversee agency operations and marketing strategies. Prior to this, they served as the Director of Marketing Services at the same company, where they were responsible for developing and executing marketing plans for key agency accounts.

Before joining Marketing Direction, Mark worked at Bayshore Brands as a Strategic Advisor and later as Vice President & General Manager. In these roles, they managed sales and marketing operations, CRM administration, merchandising, pricing, and procurement. Mark also focused on developing new business through multifaceted marketing and sales strategies.

Prior to Bayshore Brands, Mark was the Vice President Marketing at Camsing Global, where they directed marketing communications, product management, and in-house agency/creative services operations. Mark managed all aspects of marketing, including catalog development, website development, event management, and CRM administration.

Mark also held leadership positions at Corvest, where they were Vice President Marketing and Marketing Director. In these roles, they oversaw centralized marketing and in-house agency/creative services teams, managing marketing communications, advertising, promotion, catalog and website development, digital marketing, tradeshow management, product management, and CRM administration.

Before joining Corvest, Mark worked as a Sr. Brand Manager at Bisk Education, where they led comprehensive marketing programs, including product development, pricing, direct marketing, digital marketing, and sales enablement content. Mark collaborated with stakeholders and in-house agency/creative teams to develop and enhance products.

Mark's earlier experience includes working as a Marketing Director at Impact Promotional Publishing / Impact Advertising. Here, they developed and implemented strategic marketing plans, managed all marketing activities, and focused on digital marketing, print advertising, direct mail, catalog development, website development, tradeshows, product development, PR, and strategic partnerships.

Overall, Mark Holland has a proven track record of successfully leading marketing operations, implementing comprehensive marketing strategies, and driving business growth.

Mark Holland holds a Bachelor of Science (B.S.) degree in Marketing and Business Administration from the Florida State University - College of Business. Additionally, they have obtained several certifications including GA4 for SEO Certification from Semrush in June 2023, Google Ads Search Certification from Google in December 2020, HubSpot Marketing Software Certification from HubSpot in December 2020, and HubSpot Sales Software Certification from HubSpot in December 2020.