Marketing Essentials
Will Fowler is a seasoned marketing professional with extensive experience in various roles within the marketing and design sectors. Currently serving as a Marketing Technology Strategist at Marketing Essentials since February 2023, Will also founded IFB Design in January 2005, which specializes in creative services for non-profit and business sectors. Previously, as Director of Ecommerce at The Concrete Protector from July 2014 to February 2023, Will played a key role in shaping eCommerce strategy and branding. Will’s background includes positions as Director of Innovation and Marketing Director at The Concrete Protector, where responsibilities covered strategic marketing initiatives and team leadership. Will also held the title of Marketing Director at SANI-TRED, overseeing web properties and SEO strategies, and has experience with Reformers Unanimous as Director of Marketing and Design, leading teams to support addiction recovery. With a Bachelor of Arts in Theology from West Coast Baptist College, Will Fowler brings a diverse skill set and a commitment to impactful marketing practices.
Marketing Essentials
WHAT WE DO: Marketing Essentials acts as a partner to develop and deliver practical and strategic digital marketing solutions to advance your business goals. Our team offers inbound marketing and sales services including Content Development, Social Media Engagement, Email Marketing, performance based Website Design, SEO, PPC Advertising and integrated marketing systems. WHO WE WORK WITH: Our clientele range from healthcare and finance to the senior living market and industrial. Years of working with diverse businesses and markets has given our team a unique business acumen. THE RESULT: We develop a sales focused strategic inbound marketing program that reaps measurable results. We then implement tactical elements throughout each stage of the sales funnel. To ensure long-term success, we also monitor and measure results along with industry changes and provide ongoing strategic recommendations. WHY IT WORKS: Marketing Essentials has grown with the digital marketing boom. Since its early days, our enthusiastic and knowledgeable team have applied solid businesses acumen to ask the right questions at the right time to make the best strategic moves for each business. OUR SECRET INGREDIENT: Marketing Essentials treats our client’s businesses as if they were our own. We know our processes work because we’ve leveraged them not only for our clients but also for ourselves. We’re focused on showing our client’s the true power of inbound digital marketing through quantifiable results. Some of our successes in 2015 include: ● 100% of our clients reached or exceeded their brand reach goals ● Our strategies increased traffic an average of 108% ● Leads generation for our clients increased by an average of 241% ● Client conversion rates increased by 40% READY TO TALK? Ready to reach your business goals and increase revenue? Contact Marketing Essentials directly at connect@mktgessentials.com or visit us online at http://mktgessentials.com/