John Matthews

John knows finance, marketing and technology. He joined Marketing Evolution as its general manager of software development and operations, and then became president of the company in its transition to a fully SaaS business. Prior to Marketing Evolution, he headed up finance for a $2.5 billion region of Comcast. He understands the challenges of marketing ROI from a first-hand basis, both as a marketer and as a CFO. John has been deeply involved in marketing as a marketing strategy consultant and as a professor of marketing. John also founded Beacon Advisors LLC, a consulting firm specializing in the application of customer intelligence to market strategy and investment decisions, and was a senior partner at Mercer Management Consulting (now Oliver Wyman).

John holds a doctorate in business administration from Harvard Business School, where he concentrated in marketing research analytics and decision support systems. His research on how to best involve customers in software product development won awards from HBS, the Marketing Science Institute and the Institute for the Study of Business Markets. His work has appeared in The Wall Street Journal, Sloan Management Review and Journal of Product Innovation Management.