Marketing General Incorporated
Aj Jankord is a dynamic business development professional with a background in marketing and sales. Currently serving as a Business Development Representative at Marketing General Incorporated since August 2023, Aj previously held positions at Taylor Corporation as an SMB Account Executive and Market Development Associate. At Dispatch, Aj contributed as a Product Marketing Intern, creating competitor battlecards and various customer-facing videos, as well as managing social media content. Aj also gained experience as a Mailroom Specialist at the University of Minnesota Duluth and as a Custodian at Anoka-Hennepin School District. Aj holds a Bachelor of Business Administration in Marketing from the University of Minnesota Duluth, earned in May 2022.
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Marketing General Incorporated
Experts in Membership Marketing and Association Membership Solutions for 40 years. We grow membership.™ (http://www.marketinggeneral.com/) Marketing General Incorporated specializes in testing, market research, and data analysis of member behavior and membership marketing. These insights reveal …Why people join, why they leave, and how they engage. MGI packages these insights into membership programs to recruit and retain members. Our approach follows a marketing model called the Membership Lifecycle. It begins with Awareness, which is the springboard for Recruitment. Next, Engagement enhances Renewal, and the cycle comes full circle with member Reinstatement. We optimize our programs to produce the most cost–effective strategies to grow membership, customized to your brand, and easily integrated within your organization. It all starts with great people. MGI’s 60 member staff has a solid grounding in successful direct and electronic marketing. Many of Marketing General’s officers, senior staff, and account team members are Certified Direct Marketers.