Marketing General Incorporated
Andrew Lee is an accomplished marketing professional with extensive experience in account management and business development. Currently serving as a Senior Account Executive at Marketing General Incorporated since May 2023, Andrew previously held the position of Business Development Manager at Taylor Marketing, Data & Analytics, where responsibilities included collaborating with clients to create effective, data-driven marketing solutions. Andrew's career also includes roles as a Sales Executive at Taylor Corporation and a Lego Builder at Stoopid Buddy Stoodios, showcasing versatility in both marketing and creative fields. With a solid foundation as Account Director at Midnight Oil and LAgraphico, Andrew has helped grow and develop client business in the print marketing industry, particularly within theatrical spaces. Andrew began professional endeavors as a Sales Professional at R R Donnelley after earning a BS in Graphic Communications with a concentration in Design Reproduction Technology from California Polytechnic State University-San Luis Obispo.
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Marketing General Incorporated
Experts in Membership Marketing and Association Membership Solutions for 40 years. We grow membership.™ (http://www.marketinggeneral.com/) Marketing General Incorporated specializes in testing, market research, and data analysis of member behavior and membership marketing. These insights reveal …Why people join, why they leave, and how they engage. MGI packages these insights into membership programs to recruit and retain members. Our approach follows a marketing model called the Membership Lifecycle. It begins with Awareness, which is the springboard for Recruitment. Next, Engagement enhances Renewal, and the cycle comes full circle with member Reinstatement. We optimize our programs to produce the most cost–effective strategies to grow membership, customized to your brand, and easily integrated within your organization. It all starts with great people. MGI’s 60 member staff has a solid grounding in successful direct and electronic marketing. Many of Marketing General’s officers, senior staff, and account team members are Certified Direct Marketers.