Marketing General Incorporated
Brittney Durbin is a Senior Account Executive at Marketing General Incorporated, a position held since January 2023. Prior to this role, Brittney Durbin spent nearly 20 years at the Aircraft Owners & Pilots Association as a Marketing Specialist, from February 2003 to January 2023. Brittney Durbin earned a Bachelor's degree in Business Administration and Management from Hood College, attending from 1998 to 2002.
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Marketing General Incorporated
Experts in Membership Marketing and Association Membership Solutions for 40 years. We grow membership.™ (http://www.marketinggeneral.com/) Marketing General Incorporated specializes in testing, market research, and data analysis of member behavior and membership marketing. These insights reveal …Why people join, why they leave, and how they engage. MGI packages these insights into membership programs to recruit and retain members. Our approach follows a marketing model called the Membership Lifecycle. It begins with Awareness, which is the springboard for Recruitment. Next, Engagement enhances Renewal, and the cycle comes full circle with member Reinstatement. We optimize our programs to produce the most cost–effective strategies to grow membership, customized to your brand, and easily integrated within your organization. It all starts with great people. MGI’s 60 member staff has a solid grounding in successful direct and electronic marketing. Many of Marketing General’s officers, senior staff, and account team members are Certified Direct Marketers.