- M
Marketing General Incorporated
- Joanne Shaw
Joanne Shaw is a Marketing Account Executive at Marketing General Incorporated since July 2022. Prior experience includes serving as a Marketing Coordinator at Holman Capital Corporation, where responsibilities involved expanding and maintaining a CRM database and developing social media channels. At AidData, Joanne contributed as a Research Assistant using qualitative and quantitative analysis for sustainable development data and managing organization skills. Additionally, Joanne worked as a Research Intern at Zeta Tau Alpha Fraternity, holding the position of Recording Secretary, which involved managing chapter records and maintaining communication with the national office. Joanne holds a Bachelor's degree in International/Global Studies from Virginia Tech, obtained in 2020.
Org chart
Teams
Offices
This person is not in any offices
Marketing General Incorporated
Experts in Membership Marketing and Association Membership Solutions for 40 years. We grow membership.™ (http://www.marketinggeneral.com/) Marketing General Incorporated specializes in testing, market research, and data analysis of member behavior and membership marketing. These insights reveal …Why people join, why they leave, and how they engage. MGI packages these insights into membership programs to recruit and retain members. Our approach follows a marketing model called the Membership Lifecycle. It begins with Awareness, which is the springboard for Recruitment. Next, Engagement enhances Renewal, and the cycle comes full circle with member Reinstatement. We optimize our programs to produce the most cost–effective strategies to grow membership, customized to your brand, and easily integrated within your organization. It all starts with great people. MGI’s 60 member staff has a solid grounding in successful direct and electronic marketing. Many of Marketing General’s officers, senior staff, and account team members are Certified Direct Marketers.
