Marketing General Incorporated
Kelsey McKinney is an experienced marketing professional currently serving as Account Director at Marketing General Incorporated, where responsibilities include providing marketing services to membership-based organizations through various channels. Previous roles at Gap Inc. involved managing a team and overseeing store inventory as Brand Logistics Manager. Kelsey also held the position of Communications and Development Officer at the World Affairs Councils of America, where key achievements included writing press releases, executing a National Conference, and managing donor relations. Kelsey’s earlier experience includes internships in marketing and communications at organizations such as Search for Common Ground and STAGES St. Louis. Kelsey holds a Certificate of Fundraising Management from Boston University and a degree in International History with a focus on African Studies from Georgetown University.
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Marketing General Incorporated
Experts in Membership Marketing and Association Membership Solutions for 40 years. We grow membership.™ (http://www.marketinggeneral.com/) Marketing General Incorporated specializes in testing, market research, and data analysis of member behavior and membership marketing. These insights reveal …Why people join, why they leave, and how they engage. MGI packages these insights into membership programs to recruit and retain members. Our approach follows a marketing model called the Membership Lifecycle. It begins with Awareness, which is the springboard for Recruitment. Next, Engagement enhances Renewal, and the cycle comes full circle with member Reinstatement. We optimize our programs to produce the most cost–effective strategies to grow membership, customized to your brand, and easily integrated within your organization. It all starts with great people. MGI’s 60 member staff has a solid grounding in successful direct and electronic marketing. Many of Marketing General’s officers, senior staff, and account team members are Certified Direct Marketers.