Marketing General Incorporated
Melanie Marcotte is an experienced professional in the field of development and marketing, currently serving as an Account Supervisor at Marketing General Incorporated since March 2022. Prior to this role, Melanie held the position of Senior Development Associate and Grants Manager at Port Discovery Children's Museum, where oversight of grants and government advocacy efforts were key responsibilities. Experience as Development Manager at Richmond Performing Arts Alliance included grant writing and managing annual fund membership drives, while earlier roles at Florida Studio Theatre provided a foundation in institutional and corporate giving, as well as literary analysis and audience engagement activities. Melanie holds a Bachelor of Arts in English Literature and Theatre Studies from Towson University, completed in 2017.
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Marketing General Incorporated
Experts in Membership Marketing and Association Membership Solutions for 40 years. We grow membership.™ (http://www.marketinggeneral.com/) Marketing General Incorporated specializes in testing, market research, and data analysis of member behavior and membership marketing. These insights reveal …Why people join, why they leave, and how they engage. MGI packages these insights into membership programs to recruit and retain members. Our approach follows a marketing model called the Membership Lifecycle. It begins with Awareness, which is the springboard for Recruitment. Next, Engagement enhances Renewal, and the cycle comes full circle with member Reinstatement. We optimize our programs to produce the most cost–effective strategies to grow membership, customized to your brand, and easily integrated within your organization. It all starts with great people. MGI’s 60 member staff has a solid grounding in successful direct and electronic marketing. Many of Marketing General’s officers, senior staff, and account team members are Certified Direct Marketers.