Marketing General Incorporated
Melissa Moore is an experienced professional with a diverse background in account management and customer service. Currently serving as an Account Director and previously as an Account Executive at O'Brien Garrett since August 2016, Melissa also holds the position of Senior Account Executive at Marketing General Incorporated and has a long-term role as Account Manager at Production Solutions since November 2013. Previous experience includes coordinating operations at Bloomingdale's and Linens and Things, alongside a solid foundation in retail management at Restoration Hardware. Melissa's early career included an internship at Donald Otis Pinkston Attorney at Law, where legal research and client file management were key responsibilities. Educational credentials include a Paralegal Certificate from Boston University, completed in 2012.
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Marketing General Incorporated
Experts in Membership Marketing and Association Membership Solutions for 40 years. We grow membership.™ (http://www.marketinggeneral.com/) Marketing General Incorporated specializes in testing, market research, and data analysis of member behavior and membership marketing. These insights reveal …Why people join, why they leave, and how they engage. MGI packages these insights into membership programs to recruit and retain members. Our approach follows a marketing model called the Membership Lifecycle. It begins with Awareness, which is the springboard for Recruitment. Next, Engagement enhances Renewal, and the cycle comes full circle with member Reinstatement. We optimize our programs to produce the most cost–effective strategies to grow membership, customized to your brand, and easily integrated within your organization. It all starts with great people. MGI’s 60 member staff has a solid grounding in successful direct and electronic marketing. Many of Marketing General’s officers, senior staff, and account team members are Certified Direct Marketers.