Marketing General Incorporated
Michelle Peterson has an MBA in Marketing from Frostburg State University and a BS in Communications from Towson University. Currently, Michelle serves as the Managing Director of Account Services at Marketing General Incorporated, a role that involves providing strategic marketing solutions for client account management. In the past, Michelle held various leadership positions at the Aircraft Owners and Pilots Association, where Michelle was responsible for membership marketing, direct response fundraising, and managing affinity partnerships. Prior to that, Michelle worked as the Marketing and Research Information Officer at FCNB Bank, focusing on developing new retail banking products and optimizing CRM systems.
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Marketing General Incorporated
Experts in Membership Marketing and Association Membership Solutions for 40 years. We grow membership.™ (http://www.marketinggeneral.com/) Marketing General Incorporated specializes in testing, market research, and data analysis of member behavior and membership marketing. These insights reveal …Why people join, why they leave, and how they engage. MGI packages these insights into membership programs to recruit and retain members. Our approach follows a marketing model called the Membership Lifecycle. It begins with Awareness, which is the springboard for Recruitment. Next, Engagement enhances Renewal, and the cycle comes full circle with member Reinstatement. We optimize our programs to produce the most cost–effective strategies to grow membership, customized to your brand, and easily integrated within your organization. It all starts with great people. MGI’s 60 member staff has a solid grounding in successful direct and electronic marketing. Many of Marketing General’s officers, senior staff, and account team members are Certified Direct Marketers.