Marketing General Incorporated
Suki Eleuterio is an experienced social media strategist with a strong background in developing and implementing effective social media marketing strategies across various organizations. Currently serving as Social Media Strategy Lead at GEICO since July 2023, Suki collaborates with creative and community-focused marketers. Previous roles include Social Media Strategist at Marketing General Incorporated and a Freelance Consultant with Creative Circle. Suki has also contributed to social media efforts at Alumni Direct LLC., Becker & Poliakoff, P.A., Great HealthWorks, Biotest Pharmaceuticals Corporation, Macfadden Publishing Inc., and Readly. Academic qualifications include a Master’s degree in Liberal Studies and a Bachelor’s degree in English from the University of Delaware.
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Marketing General Incorporated
Experts in Membership Marketing and Association Membership Solutions for 40 years. We grow membership.™ (http://www.marketinggeneral.com/) Marketing General Incorporated specializes in testing, market research, and data analysis of member behavior and membership marketing. These insights reveal …Why people join, why they leave, and how they engage. MGI packages these insights into membership programs to recruit and retain members. Our approach follows a marketing model called the Membership Lifecycle. It begins with Awareness, which is the springboard for Recruitment. Next, Engagement enhances Renewal, and the cycle comes full circle with member Reinstatement. We optimize our programs to produce the most cost–effective strategies to grow membership, customized to your brand, and easily integrated within your organization. It all starts with great people. MGI’s 60 member staff has a solid grounding in successful direct and electronic marketing. Many of Marketing General’s officers, senior staff, and account team members are Certified Direct Marketers.