Marketing General Incorporated
Teresa Sullivan is an experienced marketing professional currently serving as the Senior Account Director at Marketing General, Inc. since October 2007, focusing on planning and implementing strategies for membership recruitment and retention for Professional Associations. Prior to this role, Teresa held the position of Director of Marketing & Communications at the Construction Specifications Institute from February 2004 to June 2007. Earlier in Teresa's career, the role of Vice President at Hunter Business Group involved marketing and database consulting for Fortune 500 companies including Proctor & Gamble, IBM-Printers, Western Digital, and Boise Cascade Office Products from 1996 to 1999. Teresa holds a Bachelor of Science degree in English and Psychology from the University of Colorado Colorado Springs.
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Marketing General Incorporated
Experts in Membership Marketing and Association Membership Solutions for 40 years. We grow membership.™ (http://www.marketinggeneral.com/) Marketing General Incorporated specializes in testing, market research, and data analysis of member behavior and membership marketing. These insights reveal …Why people join, why they leave, and how they engage. MGI packages these insights into membership programs to recruit and retain members. Our approach follows a marketing model called the Membership Lifecycle. It begins with Awareness, which is the springboard for Recruitment. Next, Engagement enhances Renewal, and the cycle comes full circle with member Reinstatement. We optimize our programs to produce the most cost–effective strategies to grow membership, customized to your brand, and easily integrated within your organization. It all starts with great people. MGI’s 60 member staff has a solid grounding in successful direct and electronic marketing. Many of Marketing General’s officers, senior staff, and account team members are Certified Direct Marketers.