Marketing General Incorporated
Todd Michaels has a diverse work experience spanning over two decades. Todd started their career as a Public Relations Manager for Binweal Racing, where they successfully transformed a rookie NASCAR team into a recognized and media-friendly brand. Their responsibilities included coordinating appearances, writing press releases, and generating publicity. After their time with Binweal Racing, Todd worked for the American Red Cross as a Territory Manager, where they organized blood drives and increased donations to meet local hospital needs. Todd then transitioned to the role of Account Manager at AM&A/Big Fish Advertising, where they managed media schedules and handled public relations activities for regional accounts. Todd continued their career progression as Client Services Director at Progressive Communications International, overseeing account managers and managing a book of business worth over $5 million in annual billings. Following this, they joined Revolve Marketing as a Director of Integrated Solutions, where they developed and implemented offline and online marketing strategies for luxury travel, timeshare, and real estate markets. Currently, Todd holds the position of Vice President - Digital Services at Marketing General, Inc., where they have consistently increased revenue and net profit while leading and developing the team in the Florida office.
Todd Michaels attended Virginia Commonwealth University - School of Business in 2007, where they obtained a CDM Certification in Direct Marketing. Todd also holds a certification as a Certified Direct Marketer from the same institution. It is not specified when they obtained this certification. Additionally, Todd Michaels has no documented education or certifications from the University of Central Florida.
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Marketing General Incorporated
Experts in Membership Marketing and Association Membership Solutions for 40 years. We grow membership.™ (http://www.marketinggeneral.com/) Marketing General Incorporated specializes in testing, market research, and data analysis of member behavior and membership marketing. These insights reveal …Why people join, why they leave, and how they engage. MGI packages these insights into membership programs to recruit and retain members. Our approach follows a marketing model called the Membership Lifecycle. It begins with Awareness, which is the springboard for Recruitment. Next, Engagement enhances Renewal, and the cycle comes full circle with member Reinstatement. We optimize our programs to produce the most cost–effective strategies to grow membership, customized to your brand, and easily integrated within your organization. It all starts with great people. MGI’s 60 member staff has a solid grounding in successful direct and electronic marketing. Many of Marketing General’s officers, senior staff, and account team members are Certified Direct Marketers.