Dr Grace Kite

Dr Grace Kite is the CEO and Founder of magic numbers, a team of data experts providing analytics to help clients grow. Dr Grace is also the Founder of magic works, offering practical marketing training. Additionally, Dr Grace works as a Columnist for Marketing Week, focusing on marketing effectiveness. With previous experience as a Lecturer at SOAS and an Econometrician at Holmes & Cook, Dr Grace holds a PhD in Economics from SOAS and has a background in quantitative research and econometrics.