Carissa M.

Carissa M. currently serves as the Director of Marketing Operations & Sales Development at Anteriad, overseeing analytics dashboards, multi-touch attribution models, and optimizing paid channels to enhance funnel metrics and pipeline creation. With a robust background in marketing operations, Carissa has held pivotal roles at companies such as Talon.One and Stream, where responsibilities included developing lead routing systems, improving CRM integrations, and creating documentation for marketing processes. Additionally, Carissa contributes as an Ambassador for MO Pros, a community for Marketing Operations Professionals. Educational qualifications include a Bachelor's degree in Marketing from the University of Florida.