Channel Lead (Paid Search)
Position Overview:
Marketwake is experiencing rapid growth and is searching for a dynamic Paid Search Lead to join our Paid Media team. This role will focus on driving forward our Paid Search initiatives while taking on a leadership role within the paid media team, mentoring and training Media Managers. The ideal candidate will possess the skills to manage day-to-day campaign operations, derive actionable insights from client reporting, and strategize media campaigns to enhance our clients’ media performance. This position requires a seasoned critical thinker and problem-solver who can adapt quickly and take a proactive, goal-centric approach to their work.
Joining the Marketwake Paid Media team means you’ll play a pivotal role in shaping innovative media strategies that elevate our clients’ performance. You’ll work in a dynamic, creative environment, collaborating with talented marketers to drive impactful growth for both Marketwake and our clients.
Responsibilities:
- Lead the strategic management of Paid Search campaigns, demonstrating proficiency in Google Ads and Microsoft (Bing), across a diverse portfolio of businesses
- Mentor and train Media Managers, providing guidance on campaign management best practices, strategic thinking, and problem-solving skills
- Develop insightful tactical reports and work towards automation, increasing efficiency in campaign operations
- Collaborate closely with internal teams to implement and optimize clients’ digital strategies, aligning with organizational goals
- Work with the Paid Media and Account Management teams to plan upcoming media campaigns, laying the groundwork for impactful and high-performing initiatives
- Coordinate and lead discussions with third-party vendors to discuss ongoing account enhancements and strategic launches
- Ensure project deadlines are met and deliver excellent work through cross-functional internal collaboration
- Stay abreast of cutting-edge tools, technologies, and media beta opportunities to continually enhance campaign performance
Attributes:
- Proactive and driven self-starter
- Pursues excellence through growth and development initiatives
- Effective problem solver with the ability to navigate complexities
- Active listener attentive to clients' needs
- Demonstrates agility in mastering new ad channels, ad software, and technical concepts
- Gritty, tenacious, and motivated by a fast-paced, ever-evolving work environment
- Relationship-oriented with a track record of achieving results
- Eager and enthusiastic to learn and adapt
- Embraces challenges with a positive demeanor
- Approaches professional day-to-day with a healthy sense of humor
Skills:
- Advanced understanding of Microsoft Excel for data analysis and reporting to identify strategic trends and opportunities
- Organized and detail-oriented
- Exceptional communication skills, both written and verbal
- Phenomenal team player who embraces collaborative teamwork
- Strong presentation skills, facilitating effective communication of media insights and recommendations
Qualifications:
- 3-5 years of media experience
- Bachelor's degree in PR, Marketing, Advertising, or Communications, preferred but not mandatory.