Alison Wright

Alison Wright is the Head of CRM and Offer Strategy at Marks and Spencer, where they focus on delivering continuous improvements to the Sparks scheme. With a diverse career spanning roles at Tesco, GI Solutions Group, and Dixons Carphone, Alison has developed a strong reputation as a commercially astute leader in customer loyalty and engagement strategies. They possess extensive experience in leveraging data to optimize customer interactions and increase sales across various retail sectors. Alison holds a 2.1 degree in Textiles and Education from the University of London.