Benthe Spijkers

Benthe Spijkers is a Senior Research Expert at Markteffect, where they have been working since 2018. Prior to this role, Benthe gained experience as a Junior Research Expert at DirectResearch and held various positions in sales and assistance at companies such as HEMA and Inditex. Benthe's academic background includes a Master’s degree in Communicatiewetenschap from Vrije Universiteit Amsterdam, achieved with Cum Laude honors. They have contributed to research published in the Proceedings of the 10th ACM Conference on Web Science and have been involved in training sessions focused on market research methodologies.