Krista Rieder

Krista Rieder is a seasoned professional with extensive experience in account management and category management within the consumer goods industry. Currently serving as Senior National Account Manager at Markwins Beauty Brands since October 2022, Krista represents four brands at Walgreens and has successfully expanded the Lip Smacker business from one to six displays, achieving permanent distribution for 23 items. Prior to this role, Krista was Senior Category Manager at Ferrara, where notable accomplishments included winning the 2019 Ferrara Principles in Action Award and managing significant accounts such as Kroger and Target across confections, cookies, and fruit snacks. Earlier positions include Category Manager at Ferrara and Category Analyst at Pinnacle Foods, where Krista won the Pinnacle Sales Team of the Year Award in 2016. Krista also has a diverse background in operations, sales analysis, brand management, real estate, market research, and finance, supported by a Master's and a Bachelor's degree in Finance from the University of Cincinnati.