Markwins Beauty Brands
Sherry West, MBA, is an accomplished brand marketing professional with extensive experience in the beauty, automotive, and fashion sectors. Currently serving as Brand Marketing Manager for Black Radiance® at Markwins Beauty Brands since November 2022, Sherry has been instrumental in developing innovative beauty products and engaging campaigns, earning a nomination for the 2023 Beacon Award for the "30 Years of Black Radiance®" campaign. Previously, Sherry held the role of Marketing Manager at GreenPower Motor Company Inc., where responsibilities included managing creative marketing teams and campaigns for electric vehicles. With a strong background in global marketing operations at Rhyme & Reason International Marketing, Sherry has developed 360-degree marketing strategies and cultivated relationships across international markets. Additional roles in brand marketing and product development across various companies showcase Sherry's versatility and expertise in driving brand success. Sherry holds a Bachelor of Fine Arts in Fashion/Apparel Design from Moore College of Art and Design and a Master of Business Administration in Marketing from Argosy University Ontario, CA.
Markwins Beauty Brands
Markwins Beauty Brands has been setting itself apart from other brands in the cosmetics industry. Markwins Beauty Brands is a global leader in beauty and cosmetics. The company, founded in 1984 by CEO Eric Sung-Tsei Chen, is distinguished by groundbreaking product innovation, reimagined go-to-market strategies, and leading-edge supply-chaindynamics. From humble, disruptive origins, the company - famous early as the pioneer of compact palettes and gift sets - stands today as one of beauty's largest privately-held firms and is recognized within the industry as top "brand builder."