Marrina Decisions
Kim Bodemar is a seasoned professional with extensive experience in client services, customer success, and marketing automation. Currently serving as the Sr Director of Client Services / Customer Success at Marrina Decisions since January 2015, Kim excels in cultivating client relationships and managing complex situations. Previous roles include positions at ShowMeLeads Inc, where Kim contributed as a Marketing Automation Consultant and Account Manager for notable clients such as Livongo and Google Maps Platform. Kim has also held project management and sales and marketing coordination roles at various companies, demonstrating a consistent ability to align marketing strategies with organizational goals. Kim holds a Bachelor's Degree in Psychology from Santa Clara University and a Bilingual Multiple Disciplinary Teaching Credential from San Jose State University.
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Marrina Decisions
WE ARE MARRINA One of the most time-consuming yet highly-valuable aspects of the marketer’s role is Email Production. Our dedicated team of experienced email and landing page professionals, along with our well-tested development and QA processes, creates high impacting responsive email campaigns. As a leading Email Marketing Agency, let us help you achieve excellent results with quicker execution for those much needed Flawless Emails, empowering you to achieve your goals. OUR PROVEN PROCESS Over 54% of companies have six or more emails in production at one time, with 31% having less than half a week of work going into each one. With so many balls in the air at once, it’s crucial to have a tried and true process for getting emails planned, created, and launched on time. STRATEGY: FULLY EQUIPPING YOU FOR THE VOYAGE Thoroughly defining your email marketing campaign strategy and goals helps guide the direction of your campaign and makes it easier to measure the success of your efforts. We bring expertise to the table to ask the right questions, collect all the requirements in an organized way, and proceed with skilled and efficient execution and campaign management. DEVELOPMENT: ASSURING QUALITY & SMOOTH SAILING Our experts create custom, scalable, and responsive email and landing page templates for optimal performance. But all this work is wasted if there are mistakes, so our foolproof QA process is vital to illuminate any issues. Configuration details, campaign members, email tests, and schedule information are presented to you for final pre-launch approvals. LAUNCH: SETTING SAIL AND STAYING ON COURSE Once approved, email launch monitoring ensures things went off as scheduled and anticipated, on time, and flawless. Post-launch email performance reporting and analysis of A/B testing, within a day after sending and updating after several days, highlights testing results, tweaks, successes, and ROI.