Alison Porterfield Allen

Alison Porterfield Allen has a diverse work experience spanning various roles in marketing and category analysis. Alison is currently the Director of Customer Development at The Mars Agency. Prior to this, they worked at The Genie Company as a Sr. Retail Channel Marketing Manager and at The J.M. Smucker Company as a Sr. Shopper Marketing Manager. Alison also has experience as a Customer Marketing Manager at Mead Johnson Nutrition and as a Shopper Marketing Manager at Dr Pepper Snapple Group. Earlier in their career, Alison worked at Dr Pepper Snapple Company, The Coca-Cola Company, Coca-Cola Enterprises Inc. & Coca-Cola North America, and Masterfoods USA, where they held roles such as Category Manager, Senior Category Analyst, and Sales Analyst. Throughout their career, Alison has demonstrated skills in category management, marketing analysis, and developing business strategies.

Alison Porterfield Allen completed their education at Wittenberg University, where they obtained a Bachelor of Arts degree in Management in 2000. Alison then pursued further education at Thomas More University, earning a Master of Business Administration degree in Business Administration in 2005. Their field of study throughout their educational journey has primarily been focused on business management and marketing.