Blue Derkin

Vice President, Commerce Media

Blue Derkin is an experienced marketing professional with a diverse background in digital marketing, content strategy, and social media. Notable positions include Senior Digital Marketing Manager at the Charlotte Regional Visitors Authority, where responsibilities included managing digital properties for multiple brands, developing content, and overseeing social media engagement, as well as roles at Skai, where leadership involved managing a global paid social services team and revenue growth. Additional experience encompasses content management for the Los Angeles Philharmonic and strategic roles at DigitasLBi and The Marketing Arm. With a comprehensive educational background, including a BA from Hillsdale College and graduate studies at Pepperdine University, Blue Derkin is recognized for expertise in omnichannel marketing and innovative content strategies.

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Chicago, United States

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