Carla Roberts

Carla Roberts is an accomplished marketing professional with extensive experience in retail consultancy and shopper marketing. Currently serving as Director of Retail Consultancy at The Mars Agency, Carla leads accounts for Henkel's Beauty and Adhesives business with Walmart and Sam’s Club. Previous roles include serving as Sr. Account Executive at Paramount, where Carla focused on growing ad revenue through creative and influencer marketing solutions. Carla has also held positions as National Account Manager for Community Coffee, and Associate Manager of Omnichannel Sales & Marketing at Keurig Dr Pepper Inc., where strategic data-driven initiatives were executed to enhance sales and market presence. Early career experiences include media relations at Walmart, project management for visual merchandising, and public relations roles. Carla holds a Bachelor of Arts in Journalism from LSU Shreveport.