Annabel Archer

Annabel Archer is currently the Integrated Brand Experience Lead at Mars, where they focus on integrated communications and activations. Previously, they held the position of Marketing Communications Lead at Mars and worked as the Head of Social Media at Coca-Cola South Pacific from 2013 to 2019. Annabel also served as a Senior Connections Planner and a Senior Social Media Advisor at Telstra from 2012 to 2013. Their earlier experience includes roles as a Digital Strategist and Digital Analyst at Ogilvy Public Relations Worldwide from 2009 to 2012.