Anson Goh is the Regional Performance Marketing Lead for Southeast Asia and North Asia at Mars, where they develop and execute digital media campaigns aligned with performance marketing KPIs. Previously, Anson held roles as a Senior Associate Performance Marketing Specialist at Entropia and as a Performance Marketing Manager at Dentsu. Anson has expertise in optimizing digital advertising strategies across various platforms, including Google and Facebook, and has a strong educational background with a BA (HONS) in Marketing from INTI International University. Anson is a certified Google Digital Guru Expert, reflecting their commitment to continual learning and professional growth in the digital marketing field.
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