Benedetto Conversano serves as a Digital Advisory Board Member at Mars Petcare since July 2024 and holds the position of Group Chief Information Officer at Diageo since March 2020. With a wealth of experience as a motivational speaker for the London Speaker Bureau since 2014, Benedetto has also contributed as a Non Executive Director at Satellite Applications Catapult and Greenspring Associates between 2020 and 2024. Previously, roles included Group Chief Digital & Information Officer at Avon, Group Chief Information Officer at Jerónimo Martins, and IT Strategy Implementation Leader at IKEA Group, where key responsibilities encompassed IT strategy implementation and enterprise architecture. Benedetto's early career includes significant positions at Procter & Gamble and FATER. Academic qualifications include a Master’s degree in Electronic Engineering from Politecnico di Bari and multiple strategic management certifications from prestigious institutions such as The Wharton School and the University of Oxford.