Carrie Hieng

Carrie Hieng is an accomplished Sales Strategy and Customer Marketing Leader at Mars, focusing on grocery channel and seasonal strategies for the confectionery segment since July 2018. Prior roles include Senior Category Development Analyst & Advisor and Customer and Shopper Marketing Leader, with notable awards for excellence in digital solutions and marketing initiatives. Carrie previously served as a Senior Market Analyst and Market Analyst at NielsenIQ, where engagement in various product categories earned an Impact Award. Early career experiences include roles at Hudson's Bay Company, PepsiCo Canada, and pt Health Care, highlighting a diverse background in marketing, sales analysis, and eCommerce. Carrie holds a Bachelor of Commerce in Marketing from McMaster University and is actively involved in initiatives like the Mars Women's Network and Ronald McDonald House Charities.