Christine Benet Rivera

Christine Benet Rivera is an accomplished marketing professional with extensive experience in the pet specialty retail industry. Currently serving as the Global Innovation & Marketing Director for Mars since September 2015, Christine leads the Global Innovation & Demand creation strategies for the Royal Canin and Eukanuba brands while overseeing a team of over 20 associates. Previous roles at Mars and Royal Canin include Global Cross-Pillar Marketing Director, Cat Acceleration Director, and Global Marketing Director, where responsibilities encompassed shaping portfolio strategies, engaging stakeholders, and managing cross-functional teams. Christine's career began at Royal Canin in 1991, progressing through various positions that included Sales Support Manager and Distribution Center Manager. Christine holds a Master II - DESCAF in Marketing from MBS School of Business.