Ellen Gooden

Ellen Gooden is a CPG sales and marketing insights professional currently working at Mars Petcare US as a Sales Planning, Category Manager, and Shopper Insights Manager. Ellen began their career as a Process Engineer at Beech-Nut Nutrition Company and later at Mars, where they held various roles, including Category Manager and Market Research Manager. With an MBA in Marketing from the University of Houston and a B.S. in Engineering from Purdue University, Ellen brings a wealth of knowledge and experience to the retail sector. Their expertise lies in shopper research, data analysis, and developing tools to drive category sales.