James Libor

James Libor is a Global Media Director at Mars, responsible for global media operations in the Pet Nutrition division. With 15 years of experience in direct-to-consumer marketing, they have worked with notable organizations such as Virgin Atlantic, Allianz, and Entain. James has successfully led diverse teams, managed significant budgets, and developed data-driven media strategies across multiple global markets, including the UK, EU, LATAM, and North America. An empathetic leader and qualified workplace coach, they are adept at both hands-on execution and strategic planning in various sectors, including Travel, Retail, and Financial Services.