Jennifer Kasher is a seasoned strategy and insights professional with extensive experience across multiple industries. Currently serving as the Strategy & Insights Manager at Mars since December 2025, Jennifer leads European cross-category insight and foresight initiatives, emphasizing consumer centricity and fostering agency partnerships. Previously, Jennifer held various roles at Kellanova, including Strategy & Insights Manager and Consumer Hub Manager, contributing to consumer insights for well-known brands. Jennifer also managed the audience insight team at NICE, delivering critical insights to inform product development. With a background that includes leadership positions at Join the Dots, Esomar, Eversheds, and KPMG UK, as well as a law degree from The University of Sheffield and marketing qualifications from CIM, Jennifer brings a robust analytical skill set to her work.
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