Kreena Patel is a purpose-led people leader currently serving as the Global Director of Category, Perfect Store, and Shopper Marketing. With a strong background in digital business strategy and advanced analytics at Mars from 2020 to 2023, Kreena has held various strategic roles at leading companies, including senior positions at Tesco and GSK. Kreena earned a BA in Economic and Social History from the University of Birmingham, where they laid the foundation for a career centered on driving growth through data and analytics.
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